Listen Listening Highly attractive businesswomen are considered to be less trustworthy, less truthful and more deserving to be fired, according to a researcher at Washington State University. Her provocative findings were just published online in the peer-reviewed gender studies journal Sex Roles. Most of us assume good looks are helpful in life and for advancement.
But the study based at the WSU Carson College of Business found attractiveness can also be a liability, specifically for businesswomen. The research team recruited study panelists online through Amazon Mechanical Turk, a marketplace for freelancers. Groups of participants then rated the Single cowgirls in Redditch of men and women announcing layoffs in mock news articles that were illustrated with photos of attractive or unattractive executives and spokespeople.
Sheppard and co-author Stefanie Johnson of the University of Colorado-Boulder attribute the negative response to attractive females to primal feelings of sexual insecurity in both men and women.
The researchers supported this conclusion by re-running their experiments with new study panelists who were first coached into a "romantically secure" frame of mind. In those iterations, the bias against attractive women went away.
Female beauty can be beastly at work, Washington researcher says
We can say that that's generally true," Sheppard said in a news release about the study. For women there are certain contexts in which they don't seem to benefit from their beauty.
Sheppard said the study largely measured first impressions. She said it is plausible that in real-life workplaces that an attractiveness penalty might wane as co-workers get to know each other better. Besides its relevance to the modern workplace, Sheppard said her study could also have implications in the political realm, where superficial impressions might carry more weight since most people don't get to know candidates in person.
View the discussion thread. Listen Live. Share Tweet Email. Washington State University researcher Leah Sheppard. Copyright Northwest News Network. To see more, visit Northwest News Network. And Ez massage Torquay it or not, she never enrolled in a traditional makeup school.
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